ABSOLUT have presented an addition to its ABSOLUT LONDON limited edition bottle with the release of a new microsite, the ABSOLUT Spirit of London, where users can visit and explore 4 of the eras that inspired the iconic new design from Jamie Hewlett.
ABSOLUT London is a fantastic collaboration with Jamie Hewlett, who designed the limited edition bottle to celebrate the creativity of iconic periods and the Londoners who defined them over the past 200 years. Hewlett is the creator of comic book military chick ‘Tank Girl’ and co-creator of Gorillaz – a band I truly love and appreciate because of their creative visuals and stand alone definitive style in music. As with the Gorrillaz, Jamie really shows his unique and outstanding creativeness through this great campaign. The collaboration combines Jamie’s character illustrations with stories from London’s cultural heritage, bringing the character era’s to life.
The seven characters encapsulate the city’s diverse heritage, spanning the ages from Dickensian and 18th Century Dandy, through to Pinstripe gent, 60’s chick, SKA, Punk and 80’s Casual. We are now able to discover the inspiration behind four of Hewlett’s incredible characters; Ernest Scrubbs (Dickensian), Suzie Q (60s Chick), Perry Lloyd(SKA) and Karl Bugle (80s Casual), by completing challenges in each of the characters’ areas to unlock exclusive prizes, including original ABSOLUT LONDON artwork, signed by Hewlett. To find out more, visit ABSOLUT Spirit of London or become a fan on Facebook.