Hermès – J’aime mon Carre! I Love My Scarf!
The Classic French Fashion house famous for its timeless accessories launches an exiting new campaign this November celebrating the love of the scarf.
J’aime mon Carré A simple statement from Paris – J’aime mon carré or I love my scarf. Shout it in the street, write it in lipstick on your mirror, stick it on your fridge, pin it to your chest.
The Arcade Kids will be out in full force joining the celebrations at the Rochelle School of Art in East London and Ledbury Street in West London, learning how to style and flaunt our scarves with Parisian elegance!
An Hermès scarf is for life and for living. The idea behind this simple project was born of the desire of Hermès’ artistic director of silk, Bali Barret, to document the fervour around that traditional silk square of which the Hermès ‘carré’ is the ultimate expression. British photographer, Matt Irwin, travelled to 4 capitals, to create a fanzine with art director Dean Langley and stylist, Francesca Burns around 4 girls and their lives and loves – friends, lovers, places and of course, their scarves.
These London creatives were inspired to capture the essence of Hermès using one photographer, one art director, one stylist all working together four cities New York, London, Paris and Tokyo with 7 girls, 4 boys, 250 scarves, a lot of photo booths, 2 dogs, 79 birds, 8 miles of pavement, 680 cups of green tea, 30 cakes, 10 hot dogs, 300 knots, some friends from 24 Faubourg St Honoré in Paris and suitcases of talent and fun – singing, laughing, dancing, posing and kissing.
Love Paris, Love Hermès , Love your Scarf
